Prescient AI helps businesses optimize ad spend, but its rapid growth led to a fragmented onboarding experience, increasing support requests and user frustration.

My team was initially contracted to integrate design into production cycles by establishing a low-friction discovery-to-development workflow and a centralized design. Using this process, we redesigned the onboarding experience, enabling us to quickly launch a stage-based onboarding flow, deliver branding updates, and restructure the app for improved usability and engagement.

Role: UI/UX Design Contractor
Years: 2024-Current

Doubling Engagement by Unifying Prescient’s Experience

10%

Increase in weekly return users

35%

Growth in weekly active users

45%

Growth in Homepage engagement

50%

Fewer Customer Success interactions

Pattern of nine yellow plus signs on a black background.

Integrating Design into the Production Process

We implemented a streamlined discovery-to-development workflow, ensuring a smooth transition from conception to implementation. Alignment workshops and cross-team collaboration kept stakeholders engaged and prepared for the go-live process.

At the same time, we built a baseline design system with a component kit, foundational guidelines, and tone of voice. Partnering with engineering, we resolved platform inconsistencies and aligned the system with our design standards.

Fixing the Onboarding Process

With our newly established process in place, we interviewed customers and collaborated with Customer Success and Data Science. We proceeded to build an intuitive solution that customers could easily and independently navigate without support. We used this feedback to understand more about the issues they faced when interacting with Prescient’s interface and to build a strategy that included a clear account setup and a stage-based onboarding process.

Rebranding the App Interface

As the company underwent a rebrand, we leveraged the opportunity to demonstrate the efficiency of a unified design system and direct collaboration with engineering. Within a month, we conceptualized the rebrand, secured stakeholder buy-in, and implemented it across the platform, showcasing the speed and impact of a streamlined design process.

Before: The old interface and branding was heavy-handed and outdated. The new branding, provided by the marketing team, gave us an opportunity to modernize and help bring more emphasis to the most relevant items on the page.

Results

Weekly returning users increased by 10%, weekly active users increased by 35%, and homepage engagement nearly doubled, rising by a whopping 45%. There were 50% fewer Customer Success interactions, and users could see data populated in their accounts within hours instead of days. In addition, we introduced design into the production process and also used this as an opportunity to rebrand the app.